Your People Are Your Competitive Advantage

Just ran across this article, Social Networks Not Ready for Business? Hat tip to Jeremiah Owyang.

The key quote is from Intel CEO Paul Otellini:

Your people are your competitive advantage. If you don't find ways to have your people work better together, which is where social networking comes in, you're not going to survive.

This is one of the points I've been trying to make recently regarding the role of Lotus Notes Domino in your organization. If you can get your employees to buy into the concept that collaboration benefits the whole of the organization, you can tap into some real power.

Does everyone in your organizaiton...

• know what everyone else does?
• know how others perceive their strengths and weaknesses?
• know what the competition is up to?
• feel like their voice matters?

As I have said elsewhere, the latest trends in social computing are all available in the software you have trusted for many years for its reliability, its security, and its flexibility.